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This is a TVC done for WWF to mark “Earth Hour”. With a limited budget a team of brilliant people was put together to make this short, and funny film. It quickly became a viral hit on YouTube. On the day of was release, it climbed to number 15th most seen on Youtube, number three in the entertainment category, number one in Mexico and number three in Brazil.

With great help from Clear Channel and Oslo City we created this outdoor adshel showing a “globe lamp” with the text: “Change the world with a push of a button.”

Below you can see how we installed an actual powerswitch on 50 of the 450 adshels. That year 1 million Norwegian people turned off their lights for Earth Hour, not maybe because of this campaign but I believe it helped.