An international campaign for a soda only sold in Norway

Our goal was to build a new position for Solo by making young Norwegians proud of their national soft drink yet again. By introducing Solo in a glamorous, international context, where we could play around with the fact that even though Solo is a small Norwegian soft drink, we showed Solo still has the same confidence and ambition as big, global brands. Relocation of a market activitiy to a global arena underscored Solo’s underdog position, and with Norway being such a small nation, most Norwegians tend to root for the underdog.

The first leg of the international campaign, directed over 300 000 unique visitors to solo.no, where 15 000 people created their own unique digital billboards to support Solo’s sampling-stunt in Los Angeles, USA. This story garnered massive coverage in all major newspapers, radio channels and tv stations in Norway, and attracted some international attention as well.

The second leg of the international campaign encouraged Norwegians to suggest friends, family members and strangers in other countries who should get a chance to taste Solo. The end result? Solo was shipped to people in more than 130 countries all over the world, with the return of amazing footage from people tasting the Norwegian national soft drink for the first time.