Røyker – Røyker ikke?

«Røyker, røyker ikke» is Helsedirektoratets third campaign in mass media aimed at tobacco users in 2012/2013. The aim was to build awareness around the dangers of beginner smoking amongst youngsters, and reduce the number of people taking up the habit of cigarette smoking and snus. There was also offers for support to quit smoking, and efforts made to protect the general public, especially children, against passive cigarette smoke.

Read more about this campaign here!

Online

An online test was created with a humoros twist. It made you think about the fact that perhaps you were a smoker, without necessarily identifying as one. Because the test made you go round and round until you admitted being a smoker. Take the test here.

The campaign got reactions in the media because of its message. Read it at Dagbladet.